The Citizen BM7660-54E is a standout model from the "Sport Luxury Integrated" collection, offering a sophisticated blend of rugged durability and refined geometry. This timepiece is defined by its integrated case and bracelet design, featuring a seamless transition from the 40mm Stainless Steel case to the tapering H-link bracelet. This streamlined silhouette, combined with a distinctive bezel and stylized crown, gives the watch a premium, modern architectural look reminiscent of classic 1970s luxury sports watches. The dial is a deep Textured Black that plays with light to create visual depth, accented by applied silver-tone indices and hands for superior legibility. A practical date window is positioned at 3 o'clock. Unlike many watches in this price range, this model is upgraded with a scratch-resistant Sapphire Crystal, ensuring the face remains pristine. Powered by the reliable Citizen Caliber E111 Eco-Drive movement, the watch harnesses light from any source to generate energy, eliminating the need for battery replacements. With 100-meter water resistance and a secure fold-over clasp, the BM7660-54E is a robust daily driver that looks as good with a suit as it does with a t-shirt.

• All Watches Ship from the UAE
• Express Shipping Available across the UAE and worldwide via trusted couriers like FedEx, DHL, or Aramex (selected at our discretion)
• UAE Orders: Delivered within 1 business day
• International Orders: Typically delivered within 2–5 business days after being processed
• Customs / Duties: Customers are responsible for any import duties or taxes charged by their local customs authority. These fees are based on the declared value and must be paid at delivery.
• 14-Day Return & Refund Policy from the date of delivery – see our Refund Policy for full details