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EcoDrive
Citizen Eco-Drive Sport Luxury BM7660-54E Men's Watch
Citizen Eco-Drive Sport Luxury BM7660-54E Men's Watch
BM7660-54E
Watch Characteristics
Size
40mm
Strap
Stainless Steel
Dial
Black
Exult in the mastery with this radiant "Modern Sport" dark masterpiece.
Retail
AED 2,015
AED 1,410
All orders ship within 24 hours (Local & International). Excludes weekends and holidays.
A refined solar-powered watch featuring a textured black dial and a modern integrated H-link bracelet.
- Built for modern professionals seeking a bold, dual-finish aesthetic with the reliability of Eco-Drive technology.
- Transitions from high-stakes business meetings to casual weekend social wear.
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1. Basic Information
| Specifications | Details |
|---|---|
| Brand | Citizen |
| Model | BM7660-54E |
| Warranty | 5-year limited manufacturer's warranty |
2. Movement Details
| Specifications | Details |
|---|---|
| Movement Type | Eco-Drive (Solar Powered) |
| Caliber Number | E111 |
| Power Reserve | Approximately 6 months on a full charge |
| Functions | 3-Hand with Date Overcharge Prevention Function Insufficient Charge Warning Function |
3. Case & Build
| Specifications | Details |
|---|---|
| Case Material | Stainless Steel |
| Case Size | Thickness:9.7mm Diameter:40.0mm Lug-to-lug:47.3mm |
| Water Resistance | 10 bar (100 meters) |
| Crystal | Sapphire Crystal |
| LumiBrite | Luminous hands and markers |
| Clasp | Fold over clasp with push buttons |
| Band Material | Stainless Steel Men's Watch |
Watch Description
Watch Description
The Citizen BM7660-54E is a standout model from the "Sport Luxury Integrated" collection, offering a sophisticated blend of rugged durability and refined geometry. This timepiece is defined by its integrated case and bracelet design, featuring a seamless transition from the 40mm Stainless Steel case to the tapering H-link bracelet. This streamlined silhouette, combined with a distinctive bezel and stylized crown, gives the watch a premium, modern architectural look reminiscent of classic 1970s luxury sports watches. The dial is a deep Textured Black that plays with light to create visual depth, accented by applied silver-tone indices and hands for superior legibility. A practical date window is positioned at 3 o'clock. Unlike many watches in this price range, this model is upgraded with a scratch-resistant Sapphire Crystal, ensuring the face remains pristine. Powered by the reliable Citizen Caliber E111 Eco-Drive movement, the watch harnesses light from any source to generate energy, eliminating the need for battery replacements. With 100-meter water resistance and a secure fold-over clasp, the BM7660-54E is a robust daily driver that looks as good with a suit as it does with a t-shirt.
Shipping and Returns
Shipping and Returns
- All Watches Ship from the UAE
- Express Shipping Available across the UAE and worldwide via trusted couriers like FedEx, DHL, or Aramex (selected at our discretion)
- UAE Orders: Delivered within 1 business day
- International Orders: Typically delivered within 2–5 business days after being processed
- Customs / Duties: Customers are responsible for any import duties or taxes charged by their local customs authority. These fees are based on the declared value and must be paid at delivery.
- 14-Day Return & Refund Policy from the date of delivery – see our Refund Policy for full details
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Frequently Asked Questions
Yes, Citizen watches are suitable for both formal and casual outfits as they are known for their simple design, reliable performance, and durable build.
Citizen Eco-Drive watches run on light, so you do not need to replace their batteries regularly.
Yes, you can buy Citizen watches online, where you can explore a wide range of Citizen watch collections worldwide with different styles and price ranges.
The features that Citizen watches offer are water resistance, stainless steel cases, digital display, chronograph functions, and multi-strap options, including bracelet, leather, and rubber.
Citizen watches have clean and timeless designs that work well with both office wear and casual wear.
Citizen Eco-Drive watches use light as their power source instead of traditional batteries. They can run on both sunlight and indoor lighting, storing energy for long periods. This makes them low-maintenance, reliable, and ideal for everyday use.
You can explore Citizen Eco-Drive watches through trusted retailers like MonaWatch, offering a variety of styles for everyday wear and special occasions.
A Citizen Eco-Drive watch for men is a practical option because it combines durability, long-lasting performance, and modern design. It requires minimal maintenance and delivers consistent timekeeping, which makes it perfect for work, travel, and daily activities.
Authentic - Trusted - Worldwide -
WHY TRUST MONAWATCH ?
35+ Years of Experience
Trusted Watch Dealer in the UAE market since 1989
80,000+ Watches Sold Nationwide (Online)
Delivered across the UAE through our own website and top platforms like Amazon and Noon
3000+ Watches Sold Internationally
Shipped globally to satisfied customers around the world
