Citizen Eco-Drive BM6978-77E Men's Watch

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Citizen Eco-Drive BM6978-77E Men's Watch

Name: Citizen Eco-Drive BM6978-77E Men's Watch
Brand: MonaWatch
SKU: BM6978-77E
Price: 1050.00 AED
Availability: InStock

BM6978-77E

Size 40mm

Strap Stainless Steel

Dial Black

Timeless silver-tone elegance meets the purity of a black sunray dial for your refined look.

4.8 • See reviews

Retail AED 1,315

AED 1,050

All orders ship within 24 hours (Local & International). Excludes weekends and holidays.

A sleek and understated Eco-Drive timepiece from the Citizen Collection featuring a deep black dial and a classic silver-tone aesthetic.
Designed for the individual who values a minimalist, monochrome dress watch with reliable light-powered technology.
An excellent choice for everyday professional wear, formal occasions, or as a timeless mechanical-free daily driver.

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Citizen Eco-Drive BM6978-77E Men's Watch

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3 Years International Warranty
Includes Manual, Warranty Card and Box
14 Days - Money Back Guarantee

Exclusive Offer Available

Additional 10% discount on all Citizen Watches, - Use Code: CITIZEN10

Watch Description

The Citizen BM6978-77E is a sophisticated expression of modern elegance, designed for the man who appreciates a slim and refined silhouette. This model features a 40 mm rose gold-tone stainless steel case paired with a matching mesh-style or fine-link bracelet, exuding a warm, luxurious aesthetic. The deep black dial provides a sharp, high-contrast backdrop for the polished rose gold-tone hands and markers, ensuring the watch remains a standout piece in any professional or formal setting. A key highlight of the BM6978-77E is its scratch-resistant sapphire crystal, which offers superior protection and clarity. Powered by Citizen’s sustainable Eco-Drive technology, the watch is fueled by any light source—natural or artificial—eliminating the need for battery changes. With a remarkably thin 8.5 mm profile, it sits comfortably and discreetly on the wrist, making it an ideal companion for tailored suits. Combining timeless luxury with contemporary light-powered engineering, this model is a perfect choice for those seeking a dependable dress watch with a premium finish.

Shipping and Returns

All Watches Ship from the UAE
Express Shipping Available across the UAE and worldwide via trusted couriers like FedEx, DHL, or Aramex (selected at our discretion)
UAE Orders: Delivered within 1 business day
International Orders: Typically delivered within 2–5 business days after being processed
Customs / Duties: Customers are responsible for any import duties or taxes charged by their local customs authority. These fees are based on the declared value and must be paid at delivery.
14-Day Return & Refund Policy from the date of delivery – see our Refund Policy for full details

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Frequently Asked Questions

Yes, Citizen watches are suitable for both formal and casual outfits as they are known for their simple design, reliable performance, and durable build.

Citizen Eco-Drive watches run on light, so you do not need to replace their batteries regularly.

Yes, you can buy Citizen watches online, where you can explore a wide range of Citizen watch collections worldwide with different styles and price ranges.

The features that Citizen watches offer are water resistance, stainless steel cases, digital display, chronograph functions, and multi-strap options, including bracelet, leather, and rubber.

Citizen watches have clean and timeless designs that work well with both office wear and casual wear.

Citizen Eco-Drive watches use light as their power source instead of traditional batteries. They can run on both sunlight and indoor lighting, storing energy for long periods. This makes them low-maintenance, reliable, and ideal for everyday use.

You can explore Citizen Eco-Drive watches through trusted retailers like MonaWatch, offering a variety of styles for everyday wear and special occasions.

A Citizen Eco-Drive watch for men is a practical option because it combines durability, long-lasting performance, and modern design. It requires minimal maintenance and delivers consistent timekeeping, which makes it perfect for work, travel, and daily activities.