Citizen Eco-Drive BM6978-77A Men's Watch

Save 19% EcoDrive

Citizen Eco-Drive BM6978-77A Men's Watch

Name: Citizen Eco-Drive BM6978-77A Men's Watch
Brand: MonaWatch
SKU: BM6978-77A
Price: 1195.00 AED
Availability: InStock

BM6978-77A

Size 40mm

Strap Stainless Steel

Dial Silver

Minimalist silver-tone brilliance meets the clarity of a sunray dial for your exquisite look.

4.0 • See reviews

Retail AED 1,485

AED 1,195

All orders ship within 24 hours (Local & International). Excludes weekends and holidays.

A sleek and understated Eco-Drive timepiece from the Citizen Collection featuring a deep black dial and a classic silver-tone aesthetic.
Designed for the individual who values a minimalist, monochrome dress watch with reliable light-powered technology.
An excellent choice for everyday professional wear, formal occasions, or as a timeless mechanical-free daily driver.

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Citizen Eco-Drive BM6978-77A Men's Watch

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3 Years International Warranty
Includes Manual, Warranty Card and Box
14 Days - Money Back Guarantee

Exclusive Offer Available

Additional 10% discount on all Citizen Watches, - Use Code: CITIZEN10

Watch Description

The Citizen BM6978-77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold-tone stainless steel case and matching multi-link bracelet, offering a warm and cohesive luxury look. The silver-white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold-tone hands and hour markers for a sophisticated and highly legible design. Protected by a scratch-resistant sapphire crystal, the BM6978-77A is designed for lasting clarity and daily durability. It is powered by Citizen’s signature Eco-Drive technology, which ensures the watch is continuously charged by light, eliminating the need for periodic battery changes. With its remarkably thin 8.5 mm profile, the watch sits elegantly low on the wrist, making it a perfect match for formal business attire and tailored dress shirts. This model is an ideal choice for the man who prefers a lighter, more classic color palette without compromising on the prestige of a rose gold finish.

Shipping and Returns

All Watches Ship from the UAE
Express Shipping Available across the UAE and worldwide via trusted couriers like FedEx, DHL, or Aramex (selected at our discretion)
UAE Orders: Delivered within 1 business day
International Orders: Typically delivered within 2–5 business days after being processed
Customs / Duties: Customers are responsible for any import duties or taxes charged by their local customs authority. These fees are based on the declared value and must be paid at delivery.
14-Day Return & Refund Policy from the date of delivery – see our Refund Policy for full details

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Frequently Asked Questions

Yes, Citizen watches are suitable for both formal and casual outfits as they are known for their simple design, reliable performance, and durable build.

Citizen Eco-Drive watches run on light, so you do not need to replace their batteries regularly.

Yes, you can buy Citizen watches online, where you can explore a wide range of Citizen watch collections worldwide with different styles and price ranges.

The features that Citizen watches offer are water resistance, stainless steel cases, digital display, chronograph functions, and multi-strap options, including bracelet, leather, and rubber.

Citizen watches have clean and timeless designs that work well with both office wear and casual wear.

Citizen Eco-Drive watches use light as their power source instead of traditional batteries. They can run on both sunlight and indoor lighting, storing energy for long periods. This makes them low-maintenance, reliable, and ideal for everyday use.

You can explore Citizen Eco-Drive watches through trusted retailers like MonaWatch, offering a variety of styles for everyday wear and special occasions.

A Citizen Eco-Drive watch for men is a practical option because it combines durability, long-lasting performance, and modern design. It requires minimal maintenance and delivers consistent timekeeping, which makes it perfect for work, travel, and daily activities.