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With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes new G-STEEL models, a watch series with a new “Layer Guard Structure.” The GST-S100G that combines a solid case with a resin band. The overall black coloring of this model is offset by white hour and minute hands for designs that are chic and cool. A Tough Solar power system ensures virtually uninterrupted operation, while a hand shift feature temporarily moves hands out of the way with the press of a button for easy reading of digital display contents. Double-LED face illumination keeps the face and digital display easy to read, even in the dark. The new G-STEEL model is the perfect blend of different types of materials, a new structure, and fashionable design.